Conflict Analysis between Information Sharing and Webpage Propriety in Webpage of EC: Evident from China

Webpage is a foundation to electronic commerce (EC), but webpage dispute increase in recently, which impacts the healthy development of EC seriously; however, existing theoretic outcome can’t solve the problem effectively. Therefore, based on analyzing conflict between information sharing and webpage propriety in webpage of EC, the paper demonstrates it by conflict model. Model 1 indicates that, in two partners’ EC, if without any exterior restrictions, rational EC webpage owner cannot share their proprietary webpage information and result in the failure of EC. Model 2 shows that, as long as mediator is introduced in EC, and the mediator is bestowed some rights, stable solution can be realized. Then, the paper demonstrates the theoretic outcome by case study, which provides theoretic foundation to summate existing intellectual property regime and to make law of EC. At last, the paper suggests future research.